BUILDING THE MUSICIANS BRAND: 10 EASY WAYS TO BUILD YOUR FAN BASE
When you made the decision to become apart of the music industry, you might have thought it’d be a cakewalk, but unfortunately its more akin to a roller coaster ride. Often times musicians are fighting an uphill battle for exposure and recognition as they try to figure out ways to market themselves online and offline. Social media, smartphones, and the plethora of information on the internet can further complicate things. There are simply too few hours in the day to accomplish it all! However, the hope is that these easy, time-tested, “mother approved” steps will help you as you begin marketing music and building your fanbase.
1. START A NEWSLETTER
Email Marketing Services such as Get Response provide an awesome platform for you to start engaging fans and followers online.
2. USE YOUR CELL PHONE
Most people today are investing in smartphones. They are single handedly some of the most powerful tools available to build your fan base. Call everyone in your network and encourage them to check out your music.
3. OFFER SOMETHING SPECIAL TO PEOPLE
Another quick and easy way to build up your fan base is to offer people some exclusive content such as music, videos, or photos. In exchange, ask for an email address or contact phone number.
4. GET ACTIVE ON SOCIAL NETWORKS
Make one new connection a day. After one year, you’ll have made 365 new contacts!
5. START A BLOG
Blogging is a great way to begin engaging fans and share your thoughts, photos, music, and videos.
Popular blogging platforms such as WordPress, Blogger, and Tumblr are all great choices to get started.
6. HIRE A PUBLICIST
If you have a small budget, hire a publicist to help expand your fan reach.
7. INTERVIEW WITH NEWSPAPERS/MAGAZINES
Building rapport with reporters and writers can be tremendously beneficial when you’re trying to gain fans in your hometown area. The great thing about this type of press is that with the digital age, physical articles tend to get posted online. Kill 2 birds with 1 stone!
8. GIVE LIVE PERFORMANCES
Performing at shows is an effective way for you to create revenue for yourself and start engaging new fans. Begin on a local level and gradually expand regionally. Once you’ve hit your regional circuit hard, your next step will be to take your music to a national audience.
Also, if you’re really ambitious, utilize services such as Ustream to offer your online fans exclusive access to you performing.
9. START A YOUTUBE VLOG
Youtube has become an extremely powerful way to start engaging fans and creating a strong network of followers. Be sure to tell your Youtube visitors to subscribe, rate, and comment on your videos. Also, make sure you are engaging in the online discussions as well.
10. HAVE MUSIC REVIEWS WRITTEN
Objective music reviews provide an in-depth look into your music style and make it easy for new fans to get a feel for you as a recording artist.
Written By Issac Hughley of AFB