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Red Bull Music Academy

Mike WiLL Made-It Lecture (Montréal 2016) | Red Bull Music Academy

Mike WiLL Made-It’s unmistakable producer tag has graced some of pop and southern rap’s most ubiquitous hits in recent years. The Atlanta-born Michael Williams’ journey began with a gift from his father, a Korg ES-1 sampler, followed by his first break: producing for hometown hero Gucci Mane. Since then, he’s founded the EarsDrummers Entertainment company, home to rappers and producers, and helped maintain Atlanta’s status as the unquestioned epicentre of modern day hip-hop.

Producer: 
Mike Will Made It

Studio Science: Young Thug Engineer Alex Tumay

Nobody knows prolific and mercurial Atlanta rapper Young Thug quite like audio engineer Alex Tumay. The Queens, NY, native has been the only professional able to keep up with the talented rapper, harnessing his abilities on the Slime Season trilogy of mixtapes, I’m Up and JEFFERY. An unheralded yet essential presence on a number of pivotal Atlanta hip-hop albums, Tumay has also worked with 21 Savage & Metro Boomin’s “Ocean Drive,” Travis Scott on Rodeo and lent his ear to the track “Highlights” from Kanye West’s The Life of Pablo.

Engineer: 
Alex Tumay

DJ Drama & Don Cannon Lecture (Atlanta 2016) | Red Bull Music Academy

DJ Drama and Don Cannon are mixtape gods, taking the format to new heights in Atlanta with an illustrious crew of collaborators like Young Jeezy, Lil Wayne and many more. The duo made an empire out of mixtapes, leading to an infamous visit by the police to their HQ in 2007. In this lecture at RBMA Radio: Live in Atlanta, the duo talk with Rollie Pemberton about their incredible moment in the mid-’00s as well as what happened next.

Producer: 
DJ Don Cannon

Young Thug Engineer Alex Tumay Lecture (Montréal 2016) | Red Bull Music Academy

Nobody knows prolific and mercurial Atlanta rapper Young Thug quite like audio engineer Alex Tumay. The Queens, NY, native has been the only professional able to keep up with the talented rapper, harnessing his abilities on the Slime Season trilogy of mixtapes, I’m Up and JEFFERY. An unheralded yet essential presence on a number of pivotal Atlanta hip-hop albums, Tumay has also worked with Travis Scott on Rodeo and lent his ear to the track “Highlights” from Kanye West’s The Life of Pablo.

Engineer: 
Alex Tumay

Metro Boomin, Zaytoven, Sonny Digital - Beatmakers Roundtable Lecture (New York 2016)

Over the years, RBMA has brought together artists for joint lectures on the couch. For our Festival New York in 2016, it was the turn of three beatmakers from hip hop’s biggest hit-making city of recent vintage: Atlanta. ATL favorite sons Metro Boomin, Sonny Digital and Zaytoven appeared at Red Bull Studios New York, discussing their early influences and breakout hits, the rise of trap and the producer drop, and their approach to sampling and collaboration. Their hits include work for Future, Drake, Migos, iLoveMakonnen and many, many more.

Producer: 
Sonny Digital
Producer: 
Metro Boomin
Producer: 
Zaytoven

Lecture: Maseo of De La Soul (Los Angeles 2012)

Maseo of De La Soul sits down on the Red Bull Music Academy couch. This lecture was held as part of Boombox's 5th annual celebration of the life and music of J Dilla in Los Angeles. Hosted by Cognito from Frolab.

Producer: 
DJ Maseo

Lecture: Ali Shaheed Muhammad (Los Angeles 2012)

Ali Shaheed Muhammad of A Tribe Called Quest, The Ummah and Lucy Pearl fame sits down on the Red Bull Music Academy's interview couch. This lecture was held as part of Boombox's 5th annual celebration of the life and music of J Dilla in Los Angeles and hosted by Cognito from Frolab.

Producer: 
Ali Shaheed

Lecture: Jimmy Douglass (Seattle 2005)

Lecture: Jimmy Douglass (Seattle 2005)

Engineer: 
Jimmy Douglass

Lecture: Mark Ronson (London 2010)

He's best friends with the rich and famous AND your favourite raw-soul revivalist combo. A hit-making studio midas AND every self-respecting hipster's radio jock of choice. A yellow press darling AND a club-rocking DJ with a certified hip hop pedigree. No doubt, this British expat living in New York knows a thing or two about music and the industry living off it. Catch him in conversation with ego trip's Chairman Mao at the Red Bull Music Academy 2010 in London.

Producer: 
Mark Ronson

Lecture: Clams Casino (Madrid 2011)

From the comfort of his New Jersey bedroom, 23-year-old producer Clams Casino turns out beats for a dizzying array of rappers like Lil B, Soulja Boy, A$AP Rocky, Mac Miller, and Havoc of Mobb Deep. His reverb-heavy, ethereal productions have earned him a cult following amongst the music blog community, and his recent instrumental release on the Tri Angle label has only solidified his status as one to watch in this omnipresent Internet age. In this sessions he talks beats, business, and his take on sound quality in the digital age, with Noz of Cocaine Blunts.

Producer: 
Clams Casino