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Young Guru | Music Tech: A Gateway to Awaken America's Youth | SXSW 2018

Young Guru , Rodney Sampson

Music Tech: A Gateway to Awaken America's Youth

In this fireside chat, Young Guru will pull back the curtain on his Sleeping Giants campaign that bridges the divide between Hip-Hop, technology, and the brand communities. They’ll reveal how brands can make an impact in helping kids cultivate and strengthen media literacy, develop advanced technical skills applicable to the 21st century economy, inspire creativity they didn’t know they possess, and drive STEM engagement that inspires change in their communities. Hip-Hop is the most pervasive art form in the world -- let's use it to change the lives of our young fans!

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Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies.

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Young Guru