Music marketing, also known as understanding how to properly market your music, is crucial to finding success in your music career as well as transitioning into doing music full time. The problem is most people aren't actually marketing. Spending time to build a music based brand or trying to sell tickets to a show isn't the same thing as marketing your brand or advertising your upcoming show. Understanding the differences will help to create a balance through your efforts which will provide you with clarity and focus.

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I stopped by Philadelphia and linked with 35 up coming music creators in a studio. We spoke about the science behind leaving space in your beats (don't over produce) for vocalists to increase your chances of getting placements vs the beat battle approach. Also, what are some things that the most successful music producers of today do? Let's explore..

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In this episode I visited Detroit and visited some of my favorite places. First stop was Dilla's Delights, an amazing donut shop inspired by my favorite producer of all time J Dilla. If you ever get a chance to visit Detroit, I highly recommend checking them out (every flavor is FIRE!). Then I had the pleasure of visiting Third Man Records HQ (founded by the great Jack White of White Stripes) for a tour. They are one of the most innovative record pressing plants in existence. It was such an honor to witness.

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in today's vlog we went to a daytime Zaytoven studio session and met Bijan who produced Rick Flair Drip with Metro Boomin. Then we linked with Z Money and hit the studio with Juice Wrld and watched him go crazy! Definitely one of the most talented young dudes in the game right now.

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I spoke to a handful of up-coming artists, producers and songwriters in Detroit during my BLAP SESSIONS (Pass The Aux) Tour and spoke about: How to split a song when doing split sheets, the strategy behind releasing one song at a time as opposed to releasing a full length album when you don't have a big fanbase yet, using Soundcloud to "test" records and feel out the market, getting analytics and creating a campaign around that.

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The idea is simple. Every beat you make shouldn't just sit on your hard drive. We call that the hard drive graveyard! There are a million and one ways to release your own beats and get them into the marketplace to start generating some potential revenue. This is super important in the beginning, espeically if you are trying to build some momentum and make some $ along the way.

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