Sonny Digital talks to us from Astro Studios in Atlanta, where he takes us through the importance of plugins in his production and in the rap music movement today. Taking us from the top tools in the market today, to the creation of his own custom plugin, we get a glimpse into how his production happens, watching Sonny work on a beat with his plugin in real time.

www.razer.com/madewithblade/sonny-digital

Even though it may seem like I’m creating at such a high level, there’s still so much more I need to learn. Since the very beginning I always just made it a habit to learn stuff that I was highly interested in. Remember back in 2005 when all my beats sounded like Dilla? And then I was on some street sh*t in 2009. Then I started experimenting and did some bass and 808 sh*t and pop leaning stuff. I’ve dipped my creativity in many ways at this point and I’m STILL experimenting. You’ll never ever catch me stuck doing one thing for 5 years. As musicians we evolve.

Curtiss King explains how to sell more beats by marketing and promoting your brand as a producer in this exclusive MusicEntrepreneurClub.com session. Join today for more knowledge.

I recently took a trip to San Francisco to link up with a handful of up-coming music producers, artists and singers. We booked a private studio space and the vibe was incredible. We had some amazing conversation regarding first coming up in the game & dealing with the pressures, staying in touch with people that are on YOUR level (not necessarily more successful), building relationships with music supervisors who control the music placed on TV shows and movies, the art of producing and my process on not over producing a beat to leave room for vocalists. Is Instagram targeting effective?

I had the pleasure if being invited to speak to some of the staff at the YOUTUBE HQ (most of them were watching via stream at their work desks because it was smack in the middle of the work day/week) in San Francisco to talk about what it's like to be an entrepreneur in music, my roots as a Filipino/American and how that influenced my decision making and what it's like to be a minority in my field. I went into detail on my struggles coming up as a music producer and what drove me to pursue my passion (one being video game music lol).

What is an A&R? It stands for "Artist & Repertoire". It's the person at a record label who juggles a bunch of different things. Finding talent. Curating projects. Getting things done. I've had good and bad experiences with these people in my career. Some are amazing at what they do! Some are in it for the wrong reasons. Here I break down a few key pointers on how to interact and what to look out for if you are doing business with one of them.

Super Producer Dun Deal invited Producergrind to his Condo in Atlanta for an exclusive episode of In Da Cut. Dun Deal showed us around his crib including his plaques from his hit songs like Young Thug - Stoner, He showed us his artwork collection featuring Rick and Morty, He also showed us some good weed, played 2k & made beats with some of his producer friends in Fl Studio.

I wanted to share some tips on how to become a better #youtuber and what has helped me throughout the years #givingback #beatmakers #musicproducers #filmmaker #youtuber #securethevibe

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