50 years of #HipHop. It’s live.
To kick off an all-new season of #RhythmRoulette, we connected with @NickMiraBeats and @rioleyva2002 of @InternetMoneyRecords to birth a beat from the record trove that is Record Surplus, Santa Monica.
The #WestCoast clique has produced music for artists such as Don Toliver, Gunna, Nav, Lil Uzi Vert, Juice WRLD, and Trippie Redd (to name a few) with a flare that tailors to the current era.
Word of advice, you’ll want to enhance your bass for this one. The final product goes stupid hard.
#HipHop50
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Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.
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Music in this video
Song: Rhythm Roulette: Internet Money | Mass Appeal
Artist: Mass Appeal