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Home Video Interview

Brock 808 Mafia Talks Producer Deals, Building Your Brand & How Labels Work | CEO Morning Show # 11

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    EO Morning Show LIVE Ep 11

    Interview with President & COO of 808 Mafia Brock Luker. This guy comes from the tech startup world and is applying his entrepreneurial skills to running a record label & production company. There will be lots of gems in this one!

    Call in for Live Q&A with Zoom
    https://us02web.zoom.us/j/86938758861

    FREE $10 GIFT CARD
    Use Code MAY-AM-GANG10
    or Use This Link
    https://prodgrnd.com/MAY-AM-GANG10
    (Expires Sunday May 17th at Midnight EST)

    Best Sound Kits In The Industry
    http://producergrind.com

    Tap in with Brock on Twitter
    Tweets by brock_luker

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    https://prodgrnd.com/CEODylanIG

    Time Stamps

    00:00 Intro
    01:23 Episode Overview
    07:35 Brock from 808 Mafia joins the stream
    08:27 How Brock’s entrepreneur journey started
    10:00 Brock talks about his first business venture
    14:30 Similarities between a label and a startup
    19:08 How the partnership with Southside come along
    23:28 Understanding the difference between business and friendships
    25:24 People getting taken advantage of in the music game
    27:07 Don’t be desperate
    30:43 Relationship with failure
    32:00 Finding your lane
    32:48 Labels running like hedge funds
    34:37 Importance of obsession
    40:26 Importance of self awareness
    43:01 808 Mafia 2019 reflection and 2020 vision
    47:33 “E-myth” book
    48:30 How can a producer setup their business structure early on
    53:00 How to run you music producer business by delegating tasks
    55:17 “How to get rich” book by Felix Dennis
    57:00 Paying lawyers hourly vs a percentage
    01:01:32 Producer deals, being creative with deals, creating a catalogue and giving engineers a percentage of your publishing
    01:09:24 Having self awareness when approaching deals with labels
    01:11:40 How to build with artists and capitalizing on your strengths as a producer
    01:13:49 What 808 Mafia looks for when signing producers
    01:15:17 What the tech infrastructure looks like at 808 Mafia
    01:19:37 “Everything you Need to know About The Music Industry” book recommendation and how to have a conversation with publishers
    01:23:24 How Brock gets producers on the right path
    01:26:00 Investing in traditional businesses vs status, perspective on money and wealth, compound interest
    01:32:30 Hiring college musicians to create loops for you
    01:33:52 Importance of investing in your brand and image as a producer
    01:36:15 Thoughts of a producer union, not being a victim and accepting your mistakes
    01:41:38 Q&A with Carlton: Rebranding and stepping out of your comfort zone
    01:45:51 Q&A with Venitus: How to get placements and work with other people
    01:49:32 Brock’s opinion on commenting on peoples pages to get attention
    01:54:31 Q&A with TraPicasso: How to breakthrough when you’re taking all the right steps and relationship building
    01:58:46 Q&A with Lab51: How do you find the right artists to invest in, losing money early on to make money
    02:03:50 Q&A with Jesse: Taking L’s and how to handle business and paperwork with artists
    02:11:00 Outro

    Category: Interview
    808 Mafia

    808 Mafia

    808 Mafia is an American hip hop production team, started by Lex Luger and Southside that is managed and signed to Brick Squad Monopoly. The group also includes producers TM88, Purps, Chance Tarentino, Be-Bop, Bobby Beats, Fuse, Tre Pound, J.Moss, 12 Hunna, Jaye Neutron, OG Taxx and Chris Fresh. History 808 Mafia was founded in 2011 when rapper Waka Flocka Flame came up with the idea of a production team, made of his frequent collaborators Lex Luger and Southside. The group quickly expanded, adding a number of upcoming and affiliated producers, and is currently signed to Waka Flocka's label Brick Squad Monopoly. 808 Mafia has produced tracks for many notable artists such as Gucci Mane, Waka Flocka, Future, 2 Chainz, Meek Mill, Soulja Boy and DJ Drama among others. Its members have also independently worked on songs with Kanye West, Jay-Z, Snoop Dogg, Rick Ross, Fabolous, Pusha T, and Wiz Khalifa. The group released its debut self-titled instrumental mixtape in 2012, hosted by Trap-A-Holics. The mixtape was produced by and served as an introduction to 5 of its members: TM88 (credited as Trackman), Be-Bop, Purps, Bobby Beats, and Tarentino. A sequel called 808 Mafia II was announced for release on December 21, 2012, but was later delayed multiple times. In March 2013, a trailer for the tape was released to the team's YouTube channel. 808 Mafia II was released on April 24, 2013, via LiveMixtapes. It was hosted by Trap-A-Holics, DJ Scream and DJ Drama, and features production by Southside, TM88, Purps, Tarentino, Fuse, Chris Fresh, OG Taxx and Be Bop. Members Southside Joshua Luellen, better known as Southside and Sizzle, founded 808 Mafia in 2011. His major debut was on Waka Flocka's Flockaveli, where he produced 3 of the songs. Since then, Southside has worked with a number of major artists, such as Kanye West, Jay-Z, 2 Chainz, Rick Ross, Pusha T, Big Sean and MGK, among others. He is also an occasional rapper. https://twitter.com/sizzle808MAFIA Fuse Eduardo Earle, better known as Fuse or Fuse Makes Beats is a producer from Bronx, NY. Recruited in 808 Mafia in 2011, Fuse has produced tracks for Waka Flocka, Wooh da Kid & Fetti Gang, and appeared on the 808 Mafia II mixtape in April 2013. https://twitter.com/FuseMakesBeats Purps Nathaniel Caserta, known by his stage name Purps, is a producer from Los Angeles. In 2009, he worked on the score of the movie "The Collector". He met with Waka Flocka in the summer of 2010 and co-produced the track "Homies" from Waka's debut album Flockaveli. He collaborated on a number of songs with fellow producer Prince, as Prince N Purps, playing Prince's signature tag and on instrumental version some were replaced with Purps' tag "Purps On The Beat. He collaborated with Southside and Lex Luger on the Kid Ink, 2 Chainz and Tyga song, "Stop". https://twitter.com/ItsPURPS TM88 Bart Simmons, professionally known as TM88 or Trackman, made his debut on Waka Flocka's Triple F Life with the song "Lurkin". He has since produced tracks on major label albums by DJ Drama, Birdman and Nicki Minaj, as well as a large number of mixtapes by BSM and GBE artists. He is a frequent collaborator with Southside and a member of Dirt Gang. https://twitter.com/Tm88 Tarentino Chance Tarentino, also known as $tacks Tarentino or Tarentino is a producer from Atlanta, Georgia who has produced for many artists such as Fetti Gang, Wooh Da Kid, Gucci Mane, Fredo Santana and other BSM artists. He is a member of Fetti Gang. https://twitter.com/TarentinoBSM 12 Hunna 12 Hunna is a producer signed to Chief Keef's Glory Boyz Entertainment and later joined 808 Mafia through BSM. He produced many songs for GBE & BSM. https://twitter.com/12Hunna_GBE OG Taxx Producer 4 #808Mafia #BricksquadMonopoly https://twitter.com/ogtaxx Bobby Beats https://twitter.com/BobbyBeats804 Chris Fresh https://twitter.com/_ChrisFresh Jaye Neutron https://twitter.com/JayeNeutron J.Moss https://twitter.com/JMossOnDaTrack Tre Pounds source:wikipedia http://www.tumblr.com/tagged/808%20mafia http://en.wikipedia.org/wiki/808_Mafia

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