EO Morning Show LIVE Ep 11
Interview with President & COO of 808 Mafia Brock Luker. This guy comes from the tech startup world and is applying his entrepreneurial skills to running a record label & production company. There will be lots of gems in this one!
Call in for Live Q&A with Zoom
https://us02web.zoom.us/j/86938758861
FREE $10 GIFT CARD
Use Code MAY-AM-GANG10
or Use This Link
https://prodgrnd.com/MAY-AM-GANG10
(Expires Sunday May 17th at Midnight EST)
Best Sound Kits In The Industry
http://producergrind.com
Tap in with Brock on Twitter
Tweets by brock_luker
Follow Dylan on IG
https://prodgrnd.com/CEODylanIG
Time Stamps
00:00 Intro
01:23 Episode Overview
07:35 Brock from 808 Mafia joins the stream
08:27 How Brock’s entrepreneur journey started
10:00 Brock talks about his first business venture
14:30 Similarities between a label and a startup
19:08 How the partnership with Southside come along
23:28 Understanding the difference between business and friendships
25:24 People getting taken advantage of in the music game
27:07 Don’t be desperate
30:43 Relationship with failure
32:00 Finding your lane
32:48 Labels running like hedge funds
34:37 Importance of obsession
40:26 Importance of self awareness
43:01 808 Mafia 2019 reflection and 2020 vision
47:33 “E-myth” book
48:30 How can a producer setup their business structure early on
53:00 How to run you music producer business by delegating tasks
55:17 “How to get rich” book by Felix Dennis
57:00 Paying lawyers hourly vs a percentage
01:01:32 Producer deals, being creative with deals, creating a catalogue and giving engineers a percentage of your publishing
01:09:24 Having self awareness when approaching deals with labels
01:11:40 How to build with artists and capitalizing on your strengths as a producer
01:13:49 What 808 Mafia looks for when signing producers
01:15:17 What the tech infrastructure looks like at 808 Mafia
01:19:37 “Everything you Need to know About The Music Industry” book recommendation and how to have a conversation with publishers
01:23:24 How Brock gets producers on the right path
01:26:00 Investing in traditional businesses vs status, perspective on money and wealth, compound interest
01:32:30 Hiring college musicians to create loops for you
01:33:52 Importance of investing in your brand and image as a producer
01:36:15 Thoughts of a producer union, not being a victim and accepting your mistakes
01:41:38 Q&A with Carlton: Rebranding and stepping out of your comfort zone
01:45:51 Q&A with Venitus: How to get placements and work with other people
01:49:32 Brock’s opinion on commenting on peoples pages to get attention
01:54:31 Q&A with TraPicasso: How to breakthrough when you’re taking all the right steps and relationship building
01:58:46 Q&A with Lab51: How do you find the right artists to invest in, losing money early on to make money
02:03:50 Q&A with Jesse: Taking L’s and how to handle business and paperwork with artists
02:11:00 Outro