From a very young age, it was clear that ATL Jacob was destined for musical greatness. He decided to join band class in middle school, and from there, he became a multi-instrumentalist who dabbled in both percussion and brass instruments. By 2017, Jacob was fully embedded in the world of hip-hop production. He was just a hungry kid from Atlanta looking to make it big. He was even selling his beats for $90. With a bit of luck and connections, Jacob was able to meet up with Future in 2019, leading to numerous placements on The WIZRD. Future and ATL Jacob’s chemistry only strengthened with time, and led to a large chunk of Future’s platinum-selling album, I Never Liked You, including the now Grammy-nominated song, “WAIT FOR U” featuring Drake and Tems.
For our latest On The Come Up episode, we speak with ATL Jacob about how his entry into the music game and what his plans are for the future.
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