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Home Video Lecture/ Seminar

How Boi-1da Used Dancehall For Rihanna’s “Work” and Drake’s “Controlla” | Red Bull Music Academy

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    Toronto super-producer Boi-1da recalls how he sought inspiration in dancehall to produce global hits for Rihanna and Drake and bring some fun back to the clubs. #Boi1da #Drake #Rihanna

    Watch the full lecture – youtu.be/x7-0xOKbFDg – to hear Boi-1da retrace his steps from buying FruityLoops with his mom’s credit card to looking at his Jamaican roots to reimagine dancehall for the streaming generation, and impart advice on business, sampling and collaborations.

    Beginning in the mid-2000s, hip-hop producer Boi-1da helped shape and define the sound of a new Toronto thanks to an early partnership with another local up-and-comer, Drake. Playing yin to Noah “40” Shebib’s yang, Boi-1da made his mark with hit songs like “Best I Ever Had,” “Forever” and contributions to a growing roster of rap artists including Eminem, Nicki Minaj, Lil Wayne, Meek Mill, Nas and many more. In the second half of the 2010s, the Toronto-raised native of Jamaica further expanded his reach with the global hits “Work” for Rihanna and “Controlla” for Drake, as well as collaborations with Kendrick Lamar, PARTYNEXTDOOR and Lana Del Rey.

    Red Bull Music Academy is the educational pillar of the Red Bull Music program. It is a global institution that for 20 years has been committed to fostering creativity in music by collaborating with those who are shaping our musical landscape and creating spaces for music makers to learn and immerse themselves.

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    Category: Lecture/ Seminar
    Boi-1da

    Boi-1da

    Matthew Samuels (born on October 16, 1986), better known as Boi-1da , is a Canadian hip-hop producer from Toronto, Ontario. He has produced for artists and groups such as Kardinal Offishall, Clipse, Drake, Eminem, Saukrates, k-os, G-Unit, and The Diplomats among others. Early life and career Born in Jamaica, Samuels moved to Canada when he was five, and grew up in the Silver Springs area of Scarborough, Toronto. He was also raised in Ajax, Ontario, where he currently resides. At the age of eight, his mother bought him a Casio keyboard. At the age of 15, a friend had introduced him to FL Studio. Without any formal musical training, he started using the FL Studio (formerly Fruity Loops) beat-making program. A few years later, he won three consecutive Battle of the Beatmakers championships; because of this accomplishment, he was given a spot in the Battle of the Beatmakers judging panel. While Boi-1da is known to use samples in his productions, he often incorporates live instrumentation and an air horn sound effect (more commonly used in dancehall and reggae). He currently uses FL Studio 9 to make beats, previously, he used Fruity Loops 3.56 and 7 XL. Boi-1da was influenced by producers such as Dr. Dre, Swizz Beatz, Timbaland, and The Neptunes. Dr. Dre appeared on the remix of "Set It Off" by Kardinal Offishall, produced by Boi-1da.In an interview with FLOW 93.5, Boi-1da revealed that he was working on beats for Dr. Dre's highly-anticipated album, Detox, which was to be released in 2011.However, the album has yet to be released, and none of the released or leaked tracks by Dr. Dre feature Boi-1da's production. He's currently working with songwriter Sean Garrett, has submitted tracks for Usher, and worked with the Jonas Brothers in studio.[6] He's also working on Busta Rhymes' upcoming album, Extinction Level Event 2. Boi-1da produced the hit song, "Not Afraid", by Eminem, which premiered April 29, 2010. Boi-1da was credited for producing "hahahaha jk?" from Das Racist's debut album Sit Down, Man, which was released September 2010. In April 2011, Boi-1da was confirmed to be working on Drake's second album, Take Care, which was released November 15, 2011. Boi-1da has recently worked with the rapper Lecrae on his song "Gimme a Second" from his mixtape "Church Clothes". from Wikipedia boi-1da.net twitter.com/Boi1da facebook.com/Boi1daNET myspace.com/nofreebeats youtube.com/user/boi1daworld

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