When building a career in music it’s easy to obsess over the numbers. How many streams, followers, likes…and the list goes on. All of those things definitely matter when tracking growth, but the dark side of that obsession leads some to desperation. They chase the numbers as if the numbers themselves are the goal and lose sight of what those stats represent. Years of hard work can be erased and progress ruined with the click of a mouse. I’ve personally worked with dozens of music creators who are now fighting to get back what they unknowingly threw down the drain and I needed to make a video addressing this.
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