We interviewed Allen Ritter who produced countless hits for Drake, Travis Scott, Kanye West, Rihanna, Nicki Minaj, Cardi B and more without being signed. Allen Ritter gives us insight working alongside producers Boi-1da, Vinylz and many others.
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Timestamps
00:00 Intro
01:44 Announcements
03:06 Allen Ritter’s background overview
06:56 Allen Ritter joins the stream
07:57 Allen Ritter shares his come up story: Father being a producer, first instrument being drums, getting introduced to fruity loops, putting beats on Myspace in high school, being invited to work on music with Vinylz in New Jersey, getting invited by Boi-1da to Calabasas, growing up on RnB beats, working at Hollister, quitting job and taking the leap to do music full time, working with Cassidy, first time with big artist experience, first couple of months experience after quitting his job
21:01 First time in Calabasas going to Drake’s house, meeting Drake experience, Producing “No New Friends”, life after working with Drake the first time
29:48 Go to Chord progression gems and getting inspiration from 90’s RnB
30:53 Staying independent from 2013 to 2016 and the importance of having an entertainment lawyer and how to know you have a good entertainment lawyer
34:09 Signing to Sony in 2016 and the best time to sign a pub deal
37:17 What could be the cause of producers falling off after big placements
39:44 Balance of collaborating vs working solo
43:02 Allen’s routine and learning not to force doing music, what Allen does to stay inspired
46:14 Q&A with Madness beats: Tips for forming melodies, working at home compared to being in the studio with artists
51:50 Q&A with Affidavit: Allen working on his own music, ear training tips
56:48 Q&A with Jholmes: Allen’s favorite bpm and chords, routine for making beats
01:01:50 Q&A with G Cluez: Specific plugins Allen likes to use
01:07:40 Outro
