Joel Beckerman is a composer and producer who specializes in sonic branding. He’s responsible for some of the most iconic sounds used by today’s brands.
Subscribe to FORBES: youtube.com/forbes
Check out our full video catalog: youtube.com/user/forbes/videos
Follow FORBES VIDEO on Twitter: twitter.com/forbesvideo
Follow FORBES VIDEO on Instagram: instagram.com/forbesvideo
Like FORBES on Facebook: fb.com/forbes
For more FORBES content: forbes.com
