We’re convinced that there’s no type of music Nick Hook isn’t capable of masterminding. The St. Louis producer went from Cubic Zirconia founder to live MPC sets to now creating music for other artists as well as himself. He also co-produced the first single from our compilation tape. He’s not afraid to try new things from scratch and that’s what made him such a prime candidate for our next episode of Rhythm Roulette.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.