Southside DOES WHAT?! | How To Make Dark Melodies | Southside Producer X 808 MAFIA tv | FL Studio
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Joshua Howard Luellen (born February 2, 1989),[1] professionally known as Southside, or by his stage name Sizzle (also known as Southside on da Track), is an American record producer, songwriter and rapper. Southside gained recognition in the hip hop industry for producing songs for prominent artists across the American hip hop sphere. In 2010, Southside and fellow 1017 label-mate Lex Luger, established their production and songwriting team 808 Mafia, where Southside currently is at the helm of the group.[2] The basis of his stage name is the place where Luellen grew up, Southside, in Atlanta, GA
In 2015, Southside continued to push his trap sound in the hip hop industry ubiquitously, especially on various songs produced by him and his 808 Mafia collective. Luellen was responsible for producing a significant portion of Future’s album, DS2, as well as being responsible for producing nine of the ten tracks of Future’s mixtape, 56 Nights, in which Southside made the entire project’s worth of beats in only one night.[14] In addition, Southside also contributed to the production of three tracks on the collaborative mixtape What a Time to Be Alive by Future and Canadian rapper Drake.
Artistry
Southside uses the digital audio workstation, FL Studio along with custom installed VST plugins to compose his beats. Luellen’s distinct signature trap sound is gritty, grimy, and thunderous hip hop street sound which is similar to that of his collaborators, Lex Luger and his group 808 Mafia. Despite such similarities, Luellen’s sound is distinctly known to be more gangster, bombastic, gritty, rambunctious, and menacing compared to that of his collaborators. Luellen is known for his dark, belligerent, and menacing hip hop sound coupled with hard hitting 808 kicks, crisp snare drums, fast hi-hats, frantic synthesizers, sinister lead instruments, and colorfully layered ominous orchestration of synthesized brass, hits, stringed, woodwind, and keyboard instruments.[3][15][16][17] Like many other producers Southside uses a musical signature tag on many of the songs he has produced. His main tag is a pitched-up voice saying his name. He also uses his team tag, 808 Mafia and more recently, a sample of the Ironside (1967 TV series) theme song produced by Quincy Jones.[1] Back in the beginning of his career, Southside claimed to complete a single beat in 15 to 30 minutes, but as of 2015, he claims to be able to make a single beat in less than 6 minutes and with no sound.[4] He cites Lil Jon as his favorite producer and enjoys the production work made by Pharrell, Shawty Redd, and Drumma Boy.[18] He is also influenced by the production works of Kanye West, Dr. Dre, Timbaland and Swizz Beatz.[19]
Southside also credits modern technology and internet, particularly through the monetization of music through streaming sites such as SoundCloud, YouTube, Spotify, and Apple Music that help him make a living off of his passion for hip hop music and well as making his own production career possible.[13] Inside the studio, Southside is known for his strong work ethic and strategic marketing acumen when producing beats for artists and getting the finalized track towards the mixtape circuit or for radio play.[7][20] Since 2013, Southside began to focus on his career as a producer from an entrepreneurial perspective, cultivating talent while learning the ins and outs of the legality in the music production business as well as negotiating deals and making the financial decisions on every track he is responsible for producing
Southside DOES WHAT?! | How To Make Dark Melodies | Southside Producer X 808 MAFIA tv | FL Studio
