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Noah "40" Shebib in conversation with Roland Lamb at CES 2017

Production mastermind Noah 40 Shebib​ joined us at CES 2017 to talk with ROLI founder Roland Lamb about his music with Drake​, the technology he uses, and how BLOCKS and the Seaboard RISE help him push the boundaries in his production. Check out the songs he made with his Seaboard on Drake's Views album.


Noah "40" Shebib

ROLI Creators: Another Dimension with Purps

Purps is a multifaceted artist, producer, and member of the acclaimed production team, 808 Mafia. He has developed a devout following of beatmakers and rap lovers and by producing Wiz Khalifa’s “Incense”, Kid Ink’s “Top of the World”, Gucci Mane’s “Breakfast”, and more.

Purps’s other credits include work with Jamie Foxx, Waka Flocka Flame, 2 Chainz, as well as French Montana, and he has also created in rock and dance styles. While he may be best known for his unique “California trap” sound, he continues to push boundaries and evolve, going beyond the typical dimensions of hip hop.

Purps Beats