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Fans of music production know Just Blaze for his numerous accolades and contributions to various genres. However, we bet they didn’t know Just can create album-worthy joints on the fly. After listening through three randomly selected records and deciding only one of them was good enough to use, Just began to create a soulful and hard-hitting beat with sped-up choir vocals weaving in and out of the track. In the end, he thought the beat sounded so good he wanted to dip from The Sprite Corner to finish it up at his studio.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.