Go behind the scenes of the chart-topping anthem “Lifestyle” by Rich Gang, featuring Young Thug and Rich Homie Quan. In this video, we uncover how London on Da Track created the unforgettable beat that defined a moment in hip hop.
From the layered melodies to the studio process and artist chemistry, discover the production secrets and legacy of one of the most iconic tracks of the 2010s.
Timestamps
00:00 Intro
00:01:57 Don Cannon x London on da Track
00:02:30 Church roots & early music journey
00:04:00 From rapping to producing
00:05:00 Learning on Cakewalk and early DAWs
00:08:00 Full Sail, engineering & genre blending
00:10:00 Early collabs, Rich Kids & finding his sound
00:15:00 First hits: Hookah & Lifestyle
00:18:00 Publishing deals & real industry talk
00:21:00 Favorite collaborators & dream artists
00:32:37 Breaking down the ‘Lifestyle’ beat
00:33:00 The moment Young Thug started freestyling
00:35:00 Building the full song from one loop
00:36:00 Choosing Gladiator plugin & key elements
00:37:00 Playboi Carti studio story & Mac vs PC sound
00:39:00 Recording workflow & capturing Thug’s hook
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