A few years ago, “U.O.E.N.O.” was everywhere. The phrase almost reached YOLO levels. The producer behind that Rocko track, Childish Major, has kept his head down over the year and lived in the studio by working with Two-9, SZA and Isaiah Rashad, Spillage Village, Jeezy, and Miloh Smith and OG Maco. His extensive work with southern rappers had us looking forward to some slow cooked beats for perfection.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.