Sean C & LV showing how they made Jay-Z’s “Roc Boys” with Young Guru 2/2

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12 years ago

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Young Guru

Revered as “The Sound of New York,” Gimel Keaton, better known as Young Guru, possesses over a decade of experience in sound engineering, production, and A&R for the acclaimed Roc-A-Fella Records and Def Jam Records. Most recognized for shaping some of the biggest talent in Hip Hop, Young Guru has mixed 10 of Jay-Z’s 11 albums, and has earned himself a number of shout-outs on Jay-Z’s tracks paying homage to his exceptional skills behind the boards. Influenced by early Hip Hop, Rock & Roll, Electro, House and Soul music, Young Guru’s skill set has definitively branded him as a true sound genius and orchestrator. Known as one of the most notable engineers in the history of Pop and Hip Hop music, Young Guru officially became Jay-Z’s tour DJ in 2010. It is an endeavor well-suited for him, considering his impeccable knowledge of Jay-Z’s discography, and their long-standing personal and professional relationship. A beast on the beats, DJing is just another notch on Guru’s belt. Having toured with rapper, Nonchalant, in 1996, spinning is nothing new for Young Guru. Respected by industry veterans and newcomers alike, in a recent interview with GQ Magazine Drake’s platinum-record-producer and engineer “40” spoke highly of Young Guru, saying that he aspires to attain the level of success Guru has achieved in his career. 2011 proved to be a win for Young Guru as he was seamlessly introduced to the fans that know and love his work. He burst on the scene at Fader Magazine’s Fader Fort at SXSW, which is known for showcasing new artists. Young Guru has also lectures frequently for the Red Bull Music Academy & The Grammy Foundation. Later in 2011, he was invited as a guest instructor at The SAE Institute (School of Audio Engineering). As a result of this relationship with SAE and his passion for music education, Young Guru has established The Young Guru Foundation to assist students. The scholarship is a partnership between SAE, Young Guru and Heal the Hood and will facilitate a year of full time study in sound production for a select candidate. With several projects in the works, 2012 is projected to be very exciting for Young Guru. With such a successful track record, there is no question why Young Guru is the DJ of choice, the instructor of the creative, and a producer of timeless music. http://www.djyoungguru.com/ http://www.facebook.com/djyoungguru http://twitter.com/young_guru

Sean C and LV

When it comes to executing the sound of urban America Sean C and LV are at the top their game. Just ask Jay-Z, Puff Daddy, The Clipse, Ghostface and Fat Joe. All have provided with Midas touch that has made Grind Music one of the most sought after production houses in music. As a former DJ, Sean C made his mark unto hip-hop as an original member of the legendary X-Executioners and later as an A&R for Loud Records, where he oversaw projects from Wu-Tang, Big Pun and Dead Prez. As an accomplished producer Sean C has contributed to classic recordings such as Jay-Z “Can’t Knock the Hustle” and Big Pun’s “100%”. A meeting through mutual friends soon led to Sean C connecting with LV, an up and coming DJ who would soon end up DJing for the late Big Pun. “I’d just left college and Sean called me and asked me if I wanted to DJ for Big Pun,” LV recalls. “Are you kidding me? What would you do?” LV, of course, accepted. Not yet a full-time producer, but ever the music man, LV made the transition to beat making when he inherited a sampler from his soon-to-be partner right as Sean was attempting to sell it. One press of button and a changing of dial led to the Grind Music combo of Sean C & LV. The duo soon caught the ear of Puff Daddy, who had just signed Grind Music artist, Aasim, to Bad Boy Records. Sean and LV would eventually become the focal point of Puff’s production team. In 2007 the duo was summoned by Jay-Z to provide music for his critically acclaimed, American Gangster Soundtrack. The result was five cuts including the hit single “Roc Boys”. Sean and LV have since gone to provide classic backdrops hit for the likes of Fat Joe, Ghost Face and have worked with a who’s who of hip-hop royalty including Busta Rhymes, and Lil Wayne. When their aren’t in the studio cooking up tomorrow’s classic they can be found online providing insight to fans on sites like nahright.com, allhiphop.com and MTV’s MixtapeDaily.com http://twitter.com/itsSeanC https://twitter.com/lvizual https://twitter.com/seancandlv http://www.grindmusicradio.com/