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Home Video Interview

BMI TV Exclusive: In The Studio With RedOne (Part 2)

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    Published on Dec 16, 2013
    http://www.bmi.com

    BMI TV scored an exclusive invite to the offices of 2101 Records, also known as RedOne’s new label, housed within the iconic Capitol Records building in Los Angeles, California.

    This hitmaker and multiple BMI Award winner has worked with the biggest names in music, including Lady Gaga, Jennifer Lopez, Nicki Minaj, Pitbull, and even the King of Pop himself, Michael Jackson. But as a label head and true visionary, RedOne is just as focused on developing the newer artists on his roster as he is delivering hit after hit to the J.Lo’s of the world.

    The name 2101 Records holds special significance because it symbolizes the humble New Jersey apartment where RedOne once lived with his wife, circa 2006. In those days, they were sleeping on an air mattress, uncertain of their future.

    In this exclusive, two-part interview, the man born Nadir Khayat talks to BMI about his epic journey from Morocco to the heart of Hollywood, where, through hard work, courage, perseverance and that Midas touch, he continues to see his dreams come true.

    About BMI
    Broadcast Music, Inc.® (BMI®) is a global leader in music rights management, serving as an advocate for the value of music. BMI represents the public performance rights in more than 8.5 million musical works created and owned by more than 600,000 songwriters, composers, and music publishers. The Company negotiates music license agreements and distributes the fees it generates as royalties to its affiliated writers and publishers when their songs are performed in public. In 1939, BMI created a groundbreaking open-door policy becoming the only performing rights organization to welcome and represent the creators of blues, jazz, country, and American roots music. Today, the musical compositions in BMI’s repertoire, from chart toppers to perennial favorites, span all genres of music and are consistently among the most-performed hits of the year.

    Category: Interview
    Tags: BMIBMI TV
    RedOne

    RedOne

    Multiple Grammy-winning producer, musician, and songwriter, RedOne, has become one of the most successful and sought after record producers and songwriters in the world. His work has earned more than 35 international hit singles in the past three years, including 18 (and counting) #1 singles, and is continuing to watch his work garner more chart-topping accolades with Lady Gaga, Jennifer Lopez, Usher, Quincy Jones, Enrique Iglesias, Nicole Scherzinger, Mary J Blige, Alexandra Burke, Mohombi, and Mylene Farmer. “Very rarely does a producer come along that can move the needle on popular culture. RedOne’s impact on international music has been an incredible thing to watch,” - Jimmy Iovine RedOne won a Grammy in 2010 for "Poker Face” with Lady Gaga off of her The Fame album, which RedOne produced and co-wrote 7 songs including 5 back-to-back hit singles. In 2011, he garnered another Grammy for Best Pop Album for his production on Lady Gaga’s The Fame Monster. He has earned yet another GRAMMY nomination this year for his producing credits on Lady Gaga's Born This Way album. RedOne was also named BMI’s Songwriter of the Year, Billboard’s Producer of Year and #1 Songwriter. The Swedish Music Publishers Association also awarded RedOne with multiple distinguished awards including, Composer of the Year, Song of the Year ("Bad Romance"), Most Played Song of the Year ("Bad Romance"). RedOne’s uncanny ability to discover and break new talent has made a name for himself as one of the industry's leading and most innovative producers – known for creating new sounds and memorable melodies that help launch new artists and that revive established artists’ careers. He is often credited among his peers as the “architect of sound.” In 2010, he established his own record label, 2101 Records, a joint venture with Universal Music. Rock/Pop fusion artist Porcelain Black, Swedish-Congolese artist Mohombi and Nayer are the first artists on 2101 Records. Many of these acts have seen their debut work topping sales and radio airplay charts domestically and internationally. Nayer's music video “Suave (Kiss Me)” with Pitbull has amassed 8 million views, Mohombi's videos has amassed over 55 million views with multiple #1 singles around the world, and Porcelain Black continues to receive critical acclaim for her live performances. More recently, RedOne produced several tracks off of Lady Gaga's album, Born This Way, selling more than 15 million albums and 51 million in single downloads between Born This Way, The Fame and the The Fame Monster releases. Last year’s singles include, Nicole Scherzinger’s “Poison”, Enrique Iglesias’ “I Like It ft. Pitbull”, and Usher’s “More” among others helped fuel a Grammy nomination in 2011. Since then RedOne has produced a flurry of chart topping singles including Enrique Iglesias' "Dirty Dancer", Lady Gaga’s “Judas”, Midnight Red’s “One Club At A Time”, and Pitbull ft. Marc Anthony “Rain Over Me”, to name a few. RedOne crafted a career surging single with Jennifer Lopez, “On The Floor” and led as Executive Producer on her album Love? He has also contributed his time and talent to several charity recordings including producing (with Quincy Jones) “We Are The World 25 for Haiti” and “Bokra” and recording "Knockin' On Heaven's Door" with his brother, Nabil Khayat, for Chimes of Freedom - a celebratory tribute to 50 years of Bob Dylan and Amnesty International. His success has not happened overnight, but his unique sound is making lasting marks in the world of music and has moved the dial on American radio and radio stations worldwide. So what's next? "I don't want to say [what’ s next] because you always want to shock people," he explained. "And you don't want to let people know, so that when they hear it, [they say], 'Oh my God.' " – RedOne In addition to RedOne's music successes, he is also focusing his efforts on his 2101 Foundation, a non-profit organization committed to helping youth with big dreams and to inspire and motivate young people to pursue their passion in life through sports, music, arts and education. http://www.redoneprod.com/ http://twitter.com/RedOne_Official http://www.facebook.com/RedOneOfficial http://www.youtube.com/user/red1official

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