Published on Dec 16, 2013
BMI TV scored an exclusive invite to the offices of 2101 Records, also known as RedOne’s new label, housed within the iconic Capitol Records building in Los Angeles, California.
This hitmaker and multiple BMI Award winner has worked with the biggest names in music, including Lady Gaga, Jennifer Lopez, Nicki Minaj, Pitbull, and even the King of Pop himself, Michael Jackson. But as a label head and true visionary, RedOne is just as focused on developing the newer artists on his roster as he is delivering hit after hit to the J.Lo’s of the world.
The name 2101 Records holds special significance because it symbolizes the humble New Jersey apartment where RedOne once lived with his wife, circa 2006. In those days, they were sleeping on an air mattress, uncertain of their future.
In this exclusive, two-part interview, the man born Nadir Khayat talks to BMI about his epic journey from Morocco to the heart of Hollywood, where, through hard work, courage, perseverance and that Midas touch, he continues to see his dreams come true.
Broadcast Music, Inc.® (BMI®) is a global leader in music rights management, serving as an advocate for the value of music. BMI represents the public performance rights in more than 8.5 million musical works created and owned by more than 600,000 songwriters, composers, and music publishers. The Company negotiates music license agreements and distributes the fees it generates as royalties to its affiliated writers and publishers when their songs are performed in public. In 1939, BMI created a groundbreaking open-door policy becoming the only performing rights organization to welcome and represent the creators of blues, jazz, country, and American roots music. Today, the musical compositions in BMI’s repertoire, from chart toppers to perennial favorites, span all genres of music and are consistently among the most-performed hits of the year.
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