DJ Drama: How to get Signed, Marketing Cheat Codes, Dropping 200+ Mixtapes, Winning a Grammy

From his experience working with artists like Tyler the Creator and Lil Wayne, to his Grammy win, DJ Drama’s track record is legendary. In this interview, he shares how to get signed as an artist, dropping 200+ mixtapes, and much more!

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Timestamps:

00:00:00 – Icebreakers: Notorious BIG, biggest lie, 3 wishes
00:06:00 – Growing up in Philly, love for DJing, first mixtape
00:18:13 – The evolution of mixtapes, Gangsta Grillz formula, working with TI
00:26:45 – Moving to Atlanta, attending CAU, being a well rounded DJ
00:34:22 – DJ Drama and his yellow boombox, selling mixtapes in college, does college help?
00:42:50 – Meeting Don Cannon, age
00:50:35 – Working with TI and Jeezy, getting paid for the first time, Trap or Die
00:59:00 – Reactions about appearance, manifesting, staying humble
01:08:45 – Linking up with Lil Wayne, Canal Street NY, multitasking and distributing mixtapes, adapting to times, longest running DJ
01:22:00 – Over 200 Gangsta Grillz releases, coming up with the name, Affiliates Music Group, getting raided
01:36:40 – How to handle finances, financial literacy, real estate, voice imaging, investments, Means Street Studio
01:43:50 – What to look for in an artist, A&R, missing out on Drake
01:49:35 – Winning a Grammy, working with Tyler The Creator, earning Legendary status
01:57:55 – Handling artist beef, staying away from drama, Takeoff, who is DJ Drama?
02:05:00 – Outro

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