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Home Video Interview

How EMPIRE’s Ghazi Married Tech with Culture & Reimagined the Music Industry | IDEA GENERATION

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    Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea

    Founder, engineer, and pioneer Ghazi Shami takes us on a journey from his youth in San Francisco falling in love with the buzzing Bay Area music scene, to taking a tech job in Silicon Valley, to combining those two worlds together to create his wildly successful music company, EMPIRE.

    In this episode hear how Ghazi started out as an engineer and opened his own recording studio at the age of 18, found a job in technology and brought new ideas to the music industry, and then put it all together to distribute the debut album of a then relatively unknown artist by the name of Kendrick Lamar.

    Act I
    0:00 – Intro
    1:20 – Childhood, father’s work ethic, parents running a laundromat 
    4:10 – First experiences working on music 
    6:01 – Going to San Francisco State to study audio engineering 
    8:00 – Buying his first studio, working with The Game, leaving Silicon Valley

    Act II
    11:05 – Working with Ingrooves, merging technology and culture 
    12:45 – Starting EMPIRE, early days 
    14:00 – When to work with an artist, making an artist comfortable 
    15:50 – First EMPIRE releases, working with TDE and Kendrick Lamar
    17:10 – Growing EMPIRE brick by brick
    20:40 – Adding label services to EMPIRE

    Act III
    22:08 – Cultivating great artist relationships, building for long term success 
    25:00 – Touring the EMPIRE office 
    26:35 – Making the website easy, going international 
    30:20 – Not taking on investments, remaining the sole proprietor 
    32:00 – The future and beyond

    Subscribe to IDEA GENERATION for new episodes every Wednesday at 12pm EST: https://bit.ly/3lvY3wn

    Credits

    Noah Callahan-Bever
    Creator & Host, Idea Generation

    Starring: Ghazi

    Musical Director: A-Trak
    Animations by: Sang Bleu / IDEA GENERATION

    Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek
    Producer: Adam Fleischer
    Creative Director + Editor: Kyle Gaughan

    Produced by: Only Ch1ld
    DP: Jeremy Mcnamara
    Producers: Matthew Justus, Spencer Kehe, Sam Miller
    Line Producer: Sabrina Mota
    Cam Op: Logan Parsley
    Sound: Adriano Bravo
    MUA: Carla Grace Fajardo
    PA: Marcus Gomez
    Security: Timothy Overall

    Special thanks to:
    Peter Kadin
    Samyah Ahmed

    Shot on:
    Canon

    Special thanks to our partners at Shopify for bringing this experience to life.
    More about Shopify: https://www.shopify.com/idea
    Learn how to start your own brand with Shopify: https://www.shopify.com/learn
    Check out more from Shopify here:
    Tweets by Shopify
    https://www.instagram.com/shopify/
    https://www.facebook.com/shopify/

    Category: Interview
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