The Problem With Lofi Producers + Kanye Goes Independent (MEC Podcast 138)

Lofi producers can generate millions of streams and great money with Spotify, but what about converting playlist adds and streams into fans? Is this a big problem with producers making beats in the Lofi genre? Also, it’s reported that Kanye West is off Def Jam and will release his Donda 2 album independently. If this is true, is Kanye really independent?

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00:00 – Intro
04:04 – Kanye West is Independent
05:41 – Kanye Can’t Truly be Independent
09:19 – What Does Independent Even Mean?
16:14 – Tyga Went Independent and Won
17:39 – Is Russ Winning More After the Label Deal?
30:41 – The Problem With Lofi Producers
34:02 – Lofi Producers Don’t Look Like Stars?
39:26 – Lofi Producers Make ALL the Money
41:01 – Spotify Needs to Change for the Fans
43:40 – Artists Make This Mistake Often
46:11 – Do Lofi Producers Need to be Pretty?
52:46 – Show Your Face or do This!!