SuperStar O Talks The Golden Age of Selling Beats Online, His Come Up, Moving to ATL + More

SuperStar O Interview on the Producergrind Podcast. SuperStar O stopped by the office for an exclusive talk about his come up & the early days of the online beat game. He talked about his humble beginnings where he was often homeless periodically throughout highschool which was one of the reasons he dropped out. He talked about how he started his journey as a rapper/artist but found his true love in making beats. He was one of the producers that was early on soundclick so he found success fairly quickly compared to how long it takes to go from 0 to successful in today’s online beat selling market. He talked about linking up with the other OG’s like Vybe Beatz, Johnny Juliano & more during a period he refered to as “The Golden Age of Selling Beats Online” SSO dropped a lot of game on branding yourself as a producer as well as staying ahead of trends like when he transitioned from soundclick to his own website. We tapped into SuperStarO’s spiritual side when he shared his nightly routine of bath’s & reading. He even gave a recommendation of his favorite book “The Alchemist.” There are crazy amounts of gems for producers and artists in this interview. Special shoutout to SuperStar O for pulling up for this podcast as well as our VIP Studio Session 3 in Atlanta with Sonny Digital, Dun Deal & More.

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0:26 O Talks about his journey to becoming a producer
3:21 Give us a time frame for when all this happened
4:11 Was being a producer always your goal?
4:40 O Talks about his inspirations
6:03 How long did it take you to start making money off beats?
7:02 Finding out about his first placement with Jim Jones
7:55 Johnny Juliano telling him to hop on SoundClick
8:38 Was there much money you put into SoundClick Promo?
9:47 Downfall of SoundClick
10:58 O Talks his next steps after SoundClick and building his own website
12:07 Using Instagram to promote your image in 2018
13:26 Importance of brand image
14:43 Best advice for branding yourself as an up and coming producer
17:35 DM’ing Links to music through social media
20:21 Learning the game through trial and error
22:00 Common mental mistakes people make
24:02 Making the mistake of pursuing money over passion
25:34 Staying focused and hungry even after the money comes
28:02 Having the right people around you to keep you in check
28:52 Book recommendations for producers and to anyone that wants to be on the path of success (The Alchemist)
30:20 What’s your daily routine like?
31:51 Bubble Baths for the win!!
34:38 Not falling into laziness or losing focus while working from home
36:53 Finding a workflow that works with your personality
38:10 Would you consider yourself more of an entrepreneur or an artist?
38:53 Artists linking up with more business savvy people and vise versa
39:55 Overrated/Underrated
– (40:46) Starting a beat store in 2018
– (41:55) Fortnite
– (46:37} Akai Fire MPC
– (48:51) Analog Gear
– (52:55) Moving to a major city for music
55:55 What would be your first steps as a producer if you were moving to Atlanta?
57:00 YOU GOTTA WIGGLE!!!
57:53 O talks about his crazy car collection
1:04:14 Selling 300+ Exclusive beats to an app company
1:07:10 Superstar O talks about his relationship with weed
1:20:00 O tells us a funny story
1:23:11 Advice for young people coming out of high school that want to take the entrepreneurial route
1:33:42 Social Media Drops