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Home Video Lecture/ Seminar

Metro Boomin, Zaytoven, Sonny Digital – Beatmakers Roundtable Lecture (New York 2016)

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    Zaytoven Zaytoven
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    Over the years, RBMA has brought together artists for joint lectures on the couch. For our Festival New York in 2016, it was the turn of three beatmakers from hip hop’s biggest hit-making city of recent vintage: Atlanta. ATL favorite sons Metro Boomin, Sonny Digital and Zaytoven appeared at Red Bull Studios New York, discussing their early influences and breakout hits, the rise of trap and the producer drop, and their approach to sampling and collaboration. Their hits include work for Future, Drake, Migos, iLoveMakonnen and many, many more.

    The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and city-wide festivals throughout the year.

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    Category: Lecture/ Seminar
    Tags: Beatmakers RoundtableRed Bull Music Academy
    Zaytoven

    Zaytoven

    Super-producer Xavier “Zaytoven” Dotson was nicknamed after the German composer and pianist Ludwig van Beethoven because of the many similarities the two musicians share. Both were born in Germany, both mastered the organ and piano at a young age, both boast a genuine interest in music and most notably both possessed the same good foresight to align themselves with key people who could help further their careers. For Beethoven it was the dignitaries of Vienna, for Zaytoven it was Gucci Mane, king of the streets of east Atlanta. Zaytoven is the epitome of a multi-layered musical genius. He has been on his grind behind closed doors for over a decade. Not only has he mastered playing the guitar, drums, organ and piano by ear, but he is also a gifted producer, songwriter and performer. The man behind the magic can even be considered an instrument himself, expressing his passion and poetry through keys, strings and drumheads. While he wears many hats, he wears them all well by constantly re-inventing himself and his sound to become a crucial force in the entertainment industry. The budding producer was raised in a military household, living all over the world before the family settled down in California. Zaytoven got his start playing the church organ, as well as learning to play whatever instrument he could get his hands on, something he still continues to do today. He spent his formative years in San Francisco and upon graduating from high school, decided to stay in the Bay area and pursue a career in music while his parents and siblings headed to southern California, eventually making Georgia their permanent residence. It was during Zaytoven’s time on the west coast that he met rap legend JT the Bigga Figga, who took the young protégé under his wing giving him access to his studio and wisdom. Although he didn’t have much experience with recording equipment, like most talented students, Zaytoven assimilated the information quickly and eventually struck out on his own where he began to look for artists who fit his sound. By the dawn of the new millennium, the young entrepreneur moved to Atlanta and had amassed enough experience to establish himself as a viable producer on the music scene, although he first wanted to create a workable space for his prospective clients. While having a studio built in the basement of his parents home, Zaytoven decided to put his hands to another use- cutting hair. Like most great legacies are, by design, the barber school he enrolled in was laced with destiny. It was there that a fellow student introduced Zaytoven to Gucci Mane, who at that time was more interested in launching his nephew’s rap career than his own. However Zaytoven took a special interest in Gucci Mane, the “diamond in the rough” lyricist, and the two had an immediate connection and undeniable work chemistry. The duo scored big in 2005 with Gucci Mane’s hit single “So Icy” featuring Young Jeezy, which peaked at 23 on Billboards Hot Rap Tracks chart. Much like the clay in the hands of a skilled sculptor, Zaytoven has crafted and shaped the careers of many popular southern artists, such as OJ Da Juiceman (“Make the Trap Say Ay”), Yung LA (“Do It”), Yung Ralph (“About A Chick”) and Gorilla Zoe (“What It Is”). He has a flair for cultivating raw talent, a skill that speaks volumes on his ability to recognize and support new artists and develop them to reach a broader audience. Zaytoven is on a quest to expand his boundaries while simultaneously taking the traditional elements of his church heritage to create a distinct sound that continuously provides him with inspiration. With placements on R&B Grammy winner Usher’s upcoming album, as well as on Brandon and Brian Casey of Jagged Edge’s debut, Zaytoven counterbalances his marriage to Hip-Hop with his love affair for R&B and Soul music. And unlike the many trends in music that are ushered in just as quickly as they leave, Zaytoven’s artistry and creativity are timeless, which in addition to longevity, is what he consistently strives for. http://www.zaytovenbeatz.com/ http://twitter.com/zaytovenbeatz http://www.facebook.com/zaytovenbeatz/

    Sonny Digital

    Sonny Digital

    Prod Credits- Gorilla Zoe |Soulja Boy |Gucci Mane |Roscoe Dash| Wale| Yo Gotti|Future|YC |Juicy J|Travis Porter|2 Chainz| Plies| Ace Hood| Rick Ross|Kid Ink http://www.sonnydigitalwsm.com/ http://twitter.com/sonnydigital http://instagram.com/sonnydigital https://www.sonnydigital.tumblr.com/ http://youtube.com/sonnydigital

    Metro Boomin

    Metro Boomin

    Producer LELAND WAYNE also known by the alias METRO BEATZ or METRO BOOMIN was born and raised in St. Louis, Missouri. Wayne is currently enrolled at Morehouse College in Atlanta, Georgia in the class of 2016. Mentored by grammy nominated producers DON CANNON and MAESTRO, Wayne has been producing since the age of thirteen. To date, he's produced for the likes of FRENCH MONTANA, GUCCI MANE, YOUNG JEEZY, WAKA FLOCKA, OJ DA JUICEMAN, ALLEY BOY and FUTURE among a number of other established and emerging artists. WORKSTATION Razer Blade 14″ Notebook SOFT SYNTHS, FX + MASTERING PLUGINS Native Instruments Komplete 10 Spectrasonics Omnisphere 2 reFX Nexus Waves Audio Mercury Edition FL Studio plugins DAW Image-Line FL Studio Ableton Live MONITORS Yamaha NS-10 http://blog.metroboomin.com/ https://twitter.com/MetroBoomin https://www.facebook.com/MetroBoomin http://www.youtube.com/user/314Metro/ https://plus.google.com/108834248013386874616

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