No I.D. talks about the time he sought inspiration from Jermaine Dupri, visiting the fellow producer in Atlanta and getting insights on producing “big records,” working with the like of Lil’ Bow Wow and Plies and making his first visit to one of the city’s famous strip clubs. #atlanta #chicago #hiphop
Watch the full lecture – https://youtu.be/qM0EBBtVWdU – to hear No I.D. discuss his early years with Common, managing Kanye West, becoming friends with Jay-Z and why humility and focus are key to success.
A pivotal figure in the ’90s Chicago rap scene, producer No I.D. cut his teeth in the city’s house music scene before turning his ears to hip-hop and producing the bulk of Common’s early output, including the classic “I Used to Love H.E.R.” The two childhood friends first parted ways after three albums leaving No I.D. to expand his horizons by managing a young Kanye West and working with Jermaine Dupry, Jay-Z and more. In the late ’00s No I.D. helped Kanye fashion the sound of 808s & Heartbreaks before taking on the position of president at G.O.O.D. Music, adding boardroom expertise to his impecable production credits. Since then he has become one of the top A&R men at Def Jam, founded ARTium Recordings and worked as the executive vice president at Capitol Music Group. Yet No I.D. remains one of the best producers in the game, responsible for shaping the sound of albums as diverse as Vince Staples’ Summertime 06, Vic Mensa’s The Autobiography and Jay-Z’s 4:44.
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