Is the best music promo free? Do bigger rappers lease beats? Katori Walker joins us to discuss signing a major label deal, what went wrong, how he leases beats and why he doesn’t always buy exclusive beats, and why he hasn’t spent a cent on music promo in years.
#sellingbeatsonline #beatstars #beatselling #musicbusiness #podcast
00:00 – Intro
00:49 – Katori Walker’s Story
08:01 – A Fair Major Label Deal?!
16:04 – Why Rappers Fail
20:55 – Release Your Bad Songs
26:32 – You Need Money for Promo?!
31:08 – I haven’t Done Paid Promotion Since 2018
37:03 – Do Bigger Artists Lease Beats?!
38:18 – Exclusive Beats Too Expensive?
44:52 – Producers Chase Numbers
46:44 – How to Build and Maintain Fans
*from scratch/vocal recording* 
