I sat down with the Director Of Creative Strategy For Kobalt (and co-lead of KOSIGN), the biggest independent Music Publishing company in the world – representing hit Artists and Songwriters like Max Martin, Childish Gambino, Paul McCartney, Bon Iver and more. We discuss the $1B in uncollected royalties, how much a hit song can make, debunking “Ghostwriters” in rap and more.
⬇️ APPLY TO KOSIGN ⬇️
👉 https://www.kosignmusic.com (Use my invite code “kato2025” to get all your fees waived if accepted)
00:00:00 Introduction
00:01:59 What Is Publishing?
00:03:34 Publishing Vs Masters Explained
00:08:12 Who is Publishing For?
00:10:57 The History Of Publishing
00:14:53 How Much Money Can Be Made?
00:22:11 Radio Songs
00:23:53 Debunking “Ghostwriters”
00:28:29 Uncollected Black Box Royalties
00:33:17 Selling Your Music Catalog
00:38:13 Rap Is The Biggest Genre
00:40:04 Royalties From Social Media
00:43:42 Publishing Is Only 20%
00:47:42 What is KOSIGN?
00:51:27 Owning Your Music
00:55:43 How To Collect Publishing
01:01:32 Label Advances – Pros and Cons
01:06:14 Kato’s Take On Advances
01:08:57 Outro & KOSIGN
Official Website 🌐: https://www.katoonthetrack.com
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