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Home Video Music industry / Marketing

Zaytoven Lists Steps To Independent Success In The Industry

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    http://www.vladtv.com – Famed producer Zaytoven has seen many wins in his career. From 1999 to today, the producer has worked with the likes of music’s finest like Nicki Minaj, Usher, The Migos, Gucci Mane and more.

    In this exclusive interview with VladTV, Zaytoven reveals how he came to reach such successful wins and how he managed to do so as an independent artist in the music industry.

    First, Zay explains how working extensively on your craft can help cultivate a distinct sound. While he didn’t reach success until 2004, he says the time doesn’t exist anymore for new acts because of viral fame. Making beats everyday and showcasing his work with artists helped his name build buzz.

    Another tip Zaytoven recommends is staying true to yourself. Following the independent path inside and out has kept him grounded. He explains how Gucci Mane found faith in him because he used organs and piano sounds in his beats. Since it wasn’t the trendy sound spreading around Atlanta, Gucci was impressed by his work.

    Lastly, Zaytoven says the “favor of God” has given him success. He prays and keeps a spiritual balance when it comes to his life path.

    From following those rules, he’s been able to venture outside of his music by producing two films, Birds of a Feather (http://amzn.to/1evfGXa) and Finesse (http://finessemovie.com/), both released on Netflix. He’s also released a book titled, A to Zay(http://amzn.to/1dFOPag). The book focuses on his decade long career and more helpful tips on the music industry.

    Check out the interview above.

    Category: Music industry / Marketing
    Tags: VladTV.com
    Zaytoven

    Zaytoven

    Super-producer Xavier “Zaytoven” Dotson was nicknamed after the German composer and pianist Ludwig van Beethoven because of the many similarities the two musicians share. Both were born in Germany, both mastered the organ and piano at a young age, both boast a genuine interest in music and most notably both possessed the same good foresight to align themselves with key people who could help further their careers. For Beethoven it was the dignitaries of Vienna, for Zaytoven it was Gucci Mane, king of the streets of east Atlanta. Zaytoven is the epitome of a multi-layered musical genius. He has been on his grind behind closed doors for over a decade. Not only has he mastered playing the guitar, drums, organ and piano by ear, but he is also a gifted producer, songwriter and performer. The man behind the magic can even be considered an instrument himself, expressing his passion and poetry through keys, strings and drumheads. While he wears many hats, he wears them all well by constantly re-inventing himself and his sound to become a crucial force in the entertainment industry. The budding producer was raised in a military household, living all over the world before the family settled down in California. Zaytoven got his start playing the church organ, as well as learning to play whatever instrument he could get his hands on, something he still continues to do today. He spent his formative years in San Francisco and upon graduating from high school, decided to stay in the Bay area and pursue a career in music while his parents and siblings headed to southern California, eventually making Georgia their permanent residence. It was during Zaytoven’s time on the west coast that he met rap legend JT the Bigga Figga, who took the young protégé under his wing giving him access to his studio and wisdom. Although he didn’t have much experience with recording equipment, like most talented students, Zaytoven assimilated the information quickly and eventually struck out on his own where he began to look for artists who fit his sound. By the dawn of the new millennium, the young entrepreneur moved to Atlanta and had amassed enough experience to establish himself as a viable producer on the music scene, although he first wanted to create a workable space for his prospective clients. While having a studio built in the basement of his parents home, Zaytoven decided to put his hands to another use- cutting hair. Like most great legacies are, by design, the barber school he enrolled in was laced with destiny. It was there that a fellow student introduced Zaytoven to Gucci Mane, who at that time was more interested in launching his nephew’s rap career than his own. However Zaytoven took a special interest in Gucci Mane, the “diamond in the rough” lyricist, and the two had an immediate connection and undeniable work chemistry. The duo scored big in 2005 with Gucci Mane’s hit single “So Icy” featuring Young Jeezy, which peaked at 23 on Billboards Hot Rap Tracks chart. Much like the clay in the hands of a skilled sculptor, Zaytoven has crafted and shaped the careers of many popular southern artists, such as OJ Da Juiceman (“Make the Trap Say Ay”), Yung LA (“Do It”), Yung Ralph (“About A Chick”) and Gorilla Zoe (“What It Is”). He has a flair for cultivating raw talent, a skill that speaks volumes on his ability to recognize and support new artists and develop them to reach a broader audience. Zaytoven is on a quest to expand his boundaries while simultaneously taking the traditional elements of his church heritage to create a distinct sound that continuously provides him with inspiration. With placements on R&B Grammy winner Usher’s upcoming album, as well as on Brandon and Brian Casey of Jagged Edge’s debut, Zaytoven counterbalances his marriage to Hip-Hop with his love affair for R&B and Soul music. And unlike the many trends in music that are ushered in just as quickly as they leave, Zaytoven’s artistry and creativity are timeless, which in addition to longevity, is what he consistently strives for. http://www.zaytovenbeatz.com/ http://twitter.com/zaytovenbeatz http://www.facebook.com/zaytovenbeatz/

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