NAMM 2012: Interview With Producer Noah ’40’ Shebib

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Noah Shebib, (born on March 31, 1983) better known as 40, is a Canadian hip-hop producer from Toronto, Ontario. He is currently signed to Hip Hop Since 1978, a management and production company. In addition to a strong affiliation with Young Money Entertainment, Shebib has produced for artists such as Drake, Lil Wayne, and Alicia Keys. He has played a significant role in Canadian rapper/singer Drake's success in the music industry, and is one of his best friends. He supposedly adds his "last touches" to every single Drake song and does an extremely detailed review to make sure every detail is up to his expectations.[citation needed] He is known for his downtempo, ambient style of production. Acting Shebib began his career as a child actor. He made appearances in many TV shows and films such as the Gemini Award-winning series Wind at My Back, Goosebumps, and The Virgin Suicides. Music career Early in Noah's career before he started crafting beats, he DJ'd under the name DJ Decibel and performed alongside MC Elite (Everett MacLean). Shebib eventually made the shift from DJ to music producer, working with local Toronto artists like Empire, Knamelis, Christopher Morales, and Saukrates. He began working with then Degrassi star Aubrey Graham (Drake) in 2005. He was shown producing with Drake on Degrassi Unscripted. Shebib's big break came in 2009, when he executive produced Drake's mixtape So Far Gone with Toronto-based producer, Boi1da. He mixed and engineered every song, including the hit song "Successful", which he also produced. Shebib also produced the song "I'm Single" from Lil Wayne's "No Ceilings" mixtape[3], "Un-Thinkable (I'm Ready)" for Alicia Keys and "Demonstrate" for JoJo. from Wikipedia http://www.octobersveryown.net/ http://www.facebook.com/Noah40Shebib http://www.twitter.com/ovo40 http://www.myspace.com/noah4040shebib