“Que pasa familia?” queries Cookin’ Soul as he pulls up to Human Head Records in Bushwick for the latest episode of “La Ruleta del Ritmo.” As the biggest hip hop DJ/producer in Spain, Cookin’ Soul is one of a handful of European beat makers to establish a profile in the U.S. He’s done dope remix projects on artists ranging from Michael Jackson to Dilla and his original beats for Wiz Khalifa, Pusha T, Curren$y, and Nicki Minaj (to name a few) has made waves worldwide. Pulling his ski cap down over his eyes, he randomly selected albums by ZZ Hill, The Dynamic Superiors, and “my man Shadrock”—which turned out to be funky as hell. Cookin’ Soul wasted no time dropping the needle here are there, exclaiming “Hell no!” a few times before finding something he could work with. Once he found a good snare sound, he even kissed the album. “Let’s get to the cooking part,” he said after grabbing up all the fly samples he could find. Check the latest episode of Rhythm Roulette to see all the beats he cooked up in the soul kitchen. DMV rapper Jayy Grams even stopped by to drop a few bars.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.