Today I am interviewing Steven Cymatics who is one of the co-founders of Cymatics. He is a marketing guru with a lot of gems to share! He talks about how to focus on being the producer you are meant to be, getting into a flow state, building email lists, music marketing through storytelling, and the importance of speed and failing fast in the music industry.
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Timestamps
00:00 Intro
07:22 Steven Cymatics joins the stream
10:57 Steven shares his come up story: Linking up with Drew in 7th grade, reconnecting with Drew to make music, learning about google adwords, getting into facebook ads, re-linking with Drew with different strengths, starting a supplement company with Drew, making $100k in 7 months
17:07 How Steve and Drew grew a company to $100k revenue in 7 months, guerilla marketing, free giveaways, producers finding business partners
23:31 Steven’s advice for producers selling beats online and producers looking for placements
26:20 How Steven would market his beats today
30:24 Building your email list to 10,000 before trying to convert and monetize it
31:34 Out of the box ways to build buzz for your brand
33:41 Marketing by telling stories
36:01 Steven: Earning more in 4 months this year than 4 years by focusing on less things and figuring yourself out to find what works for you to get into your flow state
45:41 What Steven’s experience with Gary Vaynerchuk was like, filtering new ideas
49:33 What’s been top of mind for Steven currently
52:01 Steven’s opinion on the power of speed and failing fast
57:15 Steven’s opinion on how an artist should run their business to get more plays
01:04:39 Steven’s advice on the best way to spend $100
01:05:57 Q&A with Chris: Importance of music theory for producers
01:08:54 Q&A with Camilo: How Steven met Drew and how he found the person to compliment his business. Painting a picture of where you want to be in 10 years
01:14:14 Steven’s opinion on buying an MPC
01:16:03 Q&A with Joe Ogle: Does Steven worry about the value of their products dropping because of volume release
01:23:20 Q&A with Mark: Luna recording software, how to not depend on other people to be successful
01:27:47 Q&A with Lucien: What’s on the horizon for Cymatics
01:30:34 Best advice Steven can leave for everyone
01:32:24 Outro
