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Building the Beat: A Conversation with Mannie Fresh, Just Blaze, KLC, Young Guru | Music 2015 | SXSW

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Mannie Fresh

Mannie Fresh is known to fans and throughout the music industry as an amazing producer, artist, and entertainer but he started out as one of the best DJs in New Orleans and he is now returning to his musical roots. The multiplatinum, Grammy nominated producer responsible for creating hits (for UGK, Trina, Gucci Man, The Notorious B.I.G. and of course Cash Money) is now back to spinning full time, moving the crowd and DJing in clubs across the country. In between his DJing duties he is still making it happen in studios with Kanye, Bun B. Drake and the iconic Dr. Dre. Mannie’s first exposure to the entertainment business was over a decade ago in 1984. As a member of New York Incorporated, Mannie and his rap crew were responsible for some of the best parties in the city. As their fame grew Mannie caught the attention of rapper Gregory D and they formed a rap duo. They were quickly signed to RCA and released an album in 1992 entitled The Real Deal. Rap fans in the Big Easy fell in love with the album but it didn’t make much noise on a national level. Even though the group didn’t work out Mannie and Gregory D split but remained friends and soon another opportunity came along. Brian “Baby” Williams offered Mannie a chance to join his fledging crew Cash Money. Working with Baby, and other Cash Money members Lil Wayne, Juvenille and BG they created an impressive discography of hits and rode a wave of success straight to the top of the charts. Fueled by Mannie’s quirky, inspiring production in the late nineties Cash Money became the preeminent, southern, rap label. Mannie Fresh’s beats defined the sound of Cash Money, with Juvenille’s megahits, “Ha,” “Back That Azz Up,” Lil Wayne’s “Go D.J.,” and the crew’s “Cash Money Is An Army,” “Bling Bling,” etc. Mannie has cemented his place in hip hop history as one of the most talented producers ever. Baby and Mannie also formed their own group, Big Tymers and released a slew of great singles and albums, “Still Fly,” “Get Your Roll On,” and “#1 Stunna.” Mannie also released his own solo album, The Mind of Mannie Fresh. Mannie has always pushed the envelope, mixing layers of hip hop, funk and southern bounce with his sense of humor and warm personality proving that he is a force to be reckoned with. Mannie split with Cash Money in 2005 and later signed with Def Jam Records. He continues to work with some of today’s biggest stars producing bangers for T.I., Bun B., Young Jeezy and Rick Ross. He’s now focusing on launching the careers of his own artist with his own imprint, Chubby Boy Productions. As Mannie Fresh pursues his new passions he remains grounded by DJing and interacting on a personal level with all his fans. source:djmanniefresh.com http://www.djmanniefresh.com http://twitter.com/manniefresh https://www.facebook.com/djmanniefresh

Just Blaze

Justin Smith, better known as Just Blaze, is an American hip hop music producer from Paterson, New Jersey. Blaze is also the CEO of Fort Knocks Entertainment.He is most well known for producing Jay-Z songs on the albums The Blueprint, The Blueprint 2, and The Black Album.He is also known for producing a number of songs on Eminem's most recent album Recovery. Blaze also appears in the video for the third single from Recovery entitled "No Love", which he also produced. Also a dock chief. from wikipedia http://www.themegatrondon2.com/ http://twitter.com/JustBlaze

Young Guru

Revered as “The Sound of New York,” Gimel Keaton, better known as Young Guru, possesses over a decade of experience in sound engineering, production, and A&R for the acclaimed Roc-A-Fella Records and Def Jam Records. Most recognized for shaping some of the biggest talent in Hip Hop, Young Guru has mixed 10 of Jay-Z’s 11 albums, and has earned himself a number of shout-outs on Jay-Z’s tracks paying homage to his exceptional skills behind the boards. Influenced by early Hip Hop, Rock & Roll, Electro, House and Soul music, Young Guru’s skill set has definitively branded him as a true sound genius and orchestrator. Known as one of the most notable engineers in the history of Pop and Hip Hop music, Young Guru officially became Jay-Z’s tour DJ in 2010. It is an endeavor well-suited for him, considering his impeccable knowledge of Jay-Z’s discography, and their long-standing personal and professional relationship. A beast on the beats, DJing is just another notch on Guru’s belt. Having toured with rapper, Nonchalant, in 1996, spinning is nothing new for Young Guru. Respected by industry veterans and newcomers alike, in a recent interview with GQ Magazine Drake’s platinum-record-producer and engineer “40” spoke highly of Young Guru, saying that he aspires to attain the level of success Guru has achieved in his career. 2011 proved to be a win for Young Guru as he was seamlessly introduced to the fans that know and love his work. He burst on the scene at Fader Magazine’s Fader Fort at SXSW, which is known for showcasing new artists. Young Guru has also lectures frequently for the Red Bull Music Academy & The Grammy Foundation. Later in 2011, he was invited as a guest instructor at The SAE Institute (School of Audio Engineering). As a result of this relationship with SAE and his passion for music education, Young Guru has established The Young Guru Foundation to assist students. The scholarship is a partnership between SAE, Young Guru and Heal the Hood and will facilitate a year of full time study in sound production for a select candidate. With several projects in the works, 2012 is projected to be very exciting for Young Guru. With such a successful track record, there is no question why Young Guru is the DJ of choice, the instructor of the creative, and a producer of timeless music. http://www.djyoungguru.com/ http://www.facebook.com/djyoungguru http://twitter.com/young_guru

KLC

Legendary rap music icon... Lead producer of The Medicine Men (formerly Beats by the Pound) along with Craig B, Odell, and Mo B. Dick Undeniably one of the most important producers in Southern Rap and the most prolific rap music producer to ever come out of Louisiana, KLC found fame as a member of Beats By the Pound producing a large percentage of music released by No Limit Records. Since leaving the label, has been the leader of the Medicine Men, consisting of the same producers as the original Beats by the Pound plus new talent. Together with his fellow Medicine Men, he formed Overdose Entertainment and is still producing some of the best beats out of Louisiana. Collectively, The Medicine Men have produced over 2,000 songs, sold over 40 million records, have amassed dozens of gold, platinum and multi-platinum albums and have numerous Grammy nominations. https://twitter.com/KLCTheDrumMajor http://en.wikipedia.org/wiki/KLC http://myspace.com/klcdrummajor http://www.linkedin.com/pub/klc-drummajor/28/4a6/656 http://facebook.com/klcthedrummajor

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