Whether you’re selling beats online or releasing a single as a recording artist, you may be considering paying for advertising. Larussel recently spoke on losing money when investing in ads and in all likelihood, you will lose money too. We discuss ways to learn from these losses. Also, we discuss whether or not managers should have to “prove” themselves before collecting money from an artist they represent.
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00:00 – Intro
02:01 – Wasting Money on Music Advertising
05:19 – Learn From Wasting Money
09:08 – Why Do Artists Love Wasting Money?
13:59 – Build Fans Before Spending Money
20:17 – Money Won’t Save Your From Your Laziness
25:04 – Dame Wasted Money on These Things
28:34 – Artists Don’t Understand Value
31:28 – Spend Time, Not Money
33:40 – Should Managers Prove Themselves First?
38:00 – Before Signing a Manager, Do This
43:07 – Should Managers Charge?
47:19 – Management Evolves
